Sales & Marketing
The Sales and Marketing Managers' Club was a succesful meeting.
Presentations from the Sales & Marketing "Risk Management" seminar:
- Presentation on Advances against approved debts by M. Ward
- Presentation on The Danish Factoring & Nordea by J. Christensen
- Presentation on Sales specifics : East European Market by I. Pokamestov
- Presentation on The Eurofactor Group by S. Wagner
- Presentation on The forgotten business case: SME Businesses by A. de Liefde
- Presentation on Updates in International Factoring by E. Timmermans
- Presentation on Sales & Marketing in Czech Republic by J. Kudera
- Presentation on Garanti Factoring by H. Anlar
- Presentation on Farctoring in Turkey by H. Anlar
The meeting will take place in Prague, from March 29th to April 1st, 2006. For more details, please see the invitation and booking forms.
Characteristics
Type of event |
Educational seminar |
Recurrence |
Annual |
Organization |
Education Committee + IFG Secretariat |
Target Audience |
- Sales Directors
- Sales Managers
- Marketing Managers
- Client Managers
- Account Managers
- Commercial Supervisors
- Business Development Managers
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Number of participants |
Minimum requirement 15 participants |
Content including following topics: |
- The strategic context for the sales operation
- Effective segmentation and targeting, product/market analysis
- Market positioning and branding
- Creating value for the individual client
- Personal effectiveness
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