Sales & Marketing - St Petersburgh (Russia), 13th to 15th May, 2007
"St Pete" Sales and Marketing Managers' Club was a success ! There were about 30 participants to the event and the discussions went on in a most energetic and entousiastic way.
- Sales Managers' Club agenda (final)
- Sales Managers' Club attendance list (final)
Here are the different presentations that were made during the meeting:
- Straight Through Processing, O. Roelle (Efcom)
- Negotiating with different types of prospects, M. Oshroev (NFC)
- Innovative Marketing Approach by packing Factoring Products, G. Karpovsky (Eurokommerz)
- Sales performances & Business opportunities, J. Lines (JRL Associates)
Characteristics
Type of event |
Educational seminar |
Recurrence |
Annual |
Organization |
Education Committee + IFG Secretariat |
Target Audience |
- Sales Directors
- Sales Managers
- Marketing Managers
- Client Managers
- Account Managers
- Commercial Supervisors
- Business Development Managers
|
Number of participants |
Minimum requirement 15 participants |
Content including following topics: |
- The strategic context for the sales operation
- Effective segmentation and targeting, product/market analysis
- Market positioning and branding
- Creating value for the individual client
- Personal effectiveness
|
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